The Rise of Fabletics

Fabletics is a company that people are going to be talking about for a long time. It has become the type of company that has managed to grow and it continues to grow even more now that more stores are coming into place. Kate Hudson knows exactly what she is doing when it comes to growing this company. She started out with a lot of fanfare from the website, and this started to grow over time. People became much more impressed with the way that they could take a life style quiz and get acquainted with the type of clothes that they wanted to see. They did not have to browse the site for hours looking for a particular style of clothes.

 

What has managed to work even better for the crowd of Fabletics consumers is the amount of variety that is available through the Fabletics website. There are people that are in search of yoga pants that are going to gravitate towards the Fabletics site. There are also customers that may be interested in activewear or halter tops that are going to make Fabletics their homebase when it comes to shopping for athletic clothes. There are so many variations on the website, and new garments are being added every day. That is something that Kate Hudson knew would be a competitive advantage when she looked at what other clothing companies were doing. She came to the realization that it would be easier to attract customers if there was something for them to come back for.

 

Many people that buy clothes online may make a random purchase and never go back to the side again. Kate Hudson knew that if the word got out about how Fabletics had new garments to offer every week that there would be something for customers to come back to.

 

So far Kate has been able to prove herself correct when it comes to these type of shopping arrangements. People are thrilled about the possibility of being able to come back to the Fabletics site and check out something that was not there at the week before. The reason that Kate Hudson is able to do this with such clarity has much to do with her ability to connect with consumers in this way. She knows that consumers have needs for variety because they may work out several times a week.

 

Women that may be working out in a gym are not necessarily going to be interested in wearing the same garments everyday. They do not want to go through the process of washing a pair of tights or activewear garments every evening that they come from the gym. Most of them would much rather take the time to buy new clothes for working out. This gives them the opportunity to have an assortment of different garments for the times that they are spending at the gym. This is definitely one of the reasons that Fabletics has become so popular so quickly with many customers.