Lori Senecal, the Global CEO of CP+B, is famous for her personality and advertising skills. She specializes in innovative and new technology, things that push the boundary and refine mediums. She’s the youngest girl in a family of four girls from Montreal, earned her degree from McGill University, and became president of the New York office of McCann Erickson. During her time there she helped many major brands like Coca-Cola and Xbox redefine their advertising campaigns and streamline them to be successful. Lori Senecal says her drive for business comes from high school, where she coached gymnastics and developed leadership traits and abilities. She learned to set goals and be consistent, as well as communicate without being judgmental. This inspired her career in advertising, and her vision was to create plans that other people could connect with and follow along with easily. For more details visit Bloomberg.
After developing her ad campaign and landing a few clients of her own, Lori Senecal was able to take KBS into a profitable zone faster than most other marketing companies in the same space due to her collective mission, motivational skills, and belief in the power of creativity. She received a relentless amount of support from her partners and clients, and became successful because of this. According to her, performance and perseverance are the elements that produce income in the advertising industry, something she learned early on in her career. She makes money when the company or client makes money, thus making sure she puts one hundred percent of herself into all projects to ensure their success. She strives for excellence and has a sense of compassion, in which she finds paramount in the industry of advertisement and claims them to be invaluable traits that gave her the clear vision she needed to move ahead in her field.