In a report by Fast Company, Lori Senecal is the Chief Executive Officer (CEO) of CP+B Global and will exit her current role at the end of the year. Senecal took on this role in 2015 and at the time this was a new role for the company that had just been created. Senecal has helped the CP+B Global company become a global startup and her flexibility has helped the company grow into an international company. The highlight of Senecal’s tenure with CP+B Global was landing American Airlines in October of 2015 as the account was taken away from TM Advertising after using their services for over 25 years. The structure is in place as Senecal moves on to and leaves Danielle Aldrich in her position from before.
According to Adweek, Lori Senecal is the Global CEO of CP+B Global who will retire from that position at the end of 2017. Senecal is an alumnus of McGill University where she graduated with a Bachelor of Commerce in Marketing & Finance. Prior to her job as Global CEO of CP+B Global she served as the President & CEO of the MDC Partner Network where she was responsible for driving the strategic vision of the company and deepened MDC’s unique model and working with the DMC partner agencies to fuel growth and cross-collaboration throughout the network. Under Senecal’s leadership, the company went from having about 250 domestic agency workers to over 900 workers.
Moreover, Lori Senecal has experience in many past international ad agencies and retires having overseen an agency that handles over $700 million in billings from high-profile clients including the likes of BMW, Diageo, and Panasonic. The company also has more than 300 current employees. This is the company that Senecal has helped build and has served as the CEO. For all of her hard work Lori Senecal was named one of 2014’s “Women to Watch” by the Advertising Age. In 2013, Senecal was honored with the AWNY Game Changer with a Quantum Leap award for her leadership and innovation in her work. Lori Senecal has also been a member of the Ad Council Board of Directors as well.