Whitney Wolfe Herd was born in the year 1989 in Salt Lake City. Her father was a property developer, and her mother was a stay away mum. Whitney Wolfe went to the Southern Methodist University focusing in the field of International Studies. Whitney Wolfe Herd has always had a head for business and began her path at a very tender age. She was the force behind selling bamboo tote bags that would aid the people affected by the BP oil spill. The bags were so fashionable and renowned across the country as some photos of celebrities such as Nicole Richie and Rachel Zoe with Whitney’s bags were viral.
Also, she was involved in community building efforts by joining Patrick Aufdenkamp to start a philanthropic organization known as “Help Us Project. Furthermore, after graduating from college Whitney Wolfe went on a mission in Asia working hand in hand with orphanages to better the lives of the people of Southeast Asia. Whitney Wolfe started working for Hatch Labs at the age of 22 years old and took part in the Cardify startup project. However, the project was eventually abandoned, and Whitney Wolfe together with Chris Gulczynski and Rad began working with Tinder under the Hatch Labs IAC incubator.
In this period while Whitney Wolfe worked with Tinder, she indeed showed her aggressiveness in the marketing and bringing success to the company. Whitney Wolfe was tasked with co-heading the marketing arm for Tinder. Reports also claim that Whitney Houston was the one who came up with the name “ Tinder.” It is believed that she drew her inspiration from her father’s cabin when she used small sticks(tinder) to start the fireplace. Whitney Wolfe championed the popularity of the Tinder app I colleges and expanding their clientele.
In 2014, Whitney Wolfe left Tinder due to the increasing tension between her and other corporate leaders. In the aftermath of her departure, she filed a sexual harassment suit against Tinder and received over $1million in settlement and some shares for the company. Whitney Wolfe then moved Austin and linked with Badoo founder Andrey Andreev to launch a dating platform known as Bumble. The app has a unique feature where women have more control contrary to the traditional dating apps. The app was a success, and within just one year, it had over 15 million active conversations and more than 80 million people being matched.