The Astonishing Career of Lori Senecal of CP+B

The current Chief Executive Officer of global Crispin Porter + Bogusky, Lori Senecal is one of the world’s most phenomenal women. Lori got a Bachelor of Commerce Degree in Marketing and Finance from McGill University. After he education, in 2003 Lori co-founded the McCann Ad Agency and went on to become Global Chief Innovation Officer before finally becoming president at McCann New York. In 2009. Lori became president and CEO of Kirshenbaum Bond Senecal (KBS) and partners. In 2012, Lori went on to become chairperson and CEO of the same organization. By the time she was leaving Kirshenbaum Bond Senecal and partners in 2015, Lori Senecal was the Global Executive Chairman. In March 2015. Lori joined the Crispin Porter + Bogusky (CP+B) agency as their global chief executive officer.

In CP+B, Lori will oversee the global expansion of the agency and manage coordination between the agency’s ten international offices. Her impressive resume and achievements from her last jobs are the reason why Lori was hired to CP+B. At her previous job at KBS, Lori saw the company grow from a United States based ad agency to a global player with expanded assets in content creation, startups, and technology. Lori run large accounts at KBS like Coca-Cola, BMW, and Nestle. View her Linked In page for further info.

During her tenure at CP+B, Lori has seen the agency improve its business and culture to become a global advertising agency that is creative, flexible and collaborative. Lori’s leadership and management style has seen the company offer consistency and helped it grow across continents and disciplines. Under Lori’s leadership, CP+B has been named by Advertising Age among the creativity innovators of the year while Lori herself was named agency executive to watch together with three others.

Lori will be exiting her position at CP+B at the end of 2017 in order to pave way for a new generation of managerial leaders. One of her greatest achievements at CP+B has to be scoring the American Airlines account. In October 2015, Lori scored the account, taking it away from TM advertising which had worked with American Airlines for over 25 years. Lori will always be credited with making the agency smarter, nimble and more effective. Visit her website at lorisenecalglobalceo.com.

Watch Lori’s speech at the 3% Conference on YouTube.

Read: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/

CEO of CP+B Global Lori Senecal To Retire at the End of 2017

In a report by Fast Company, Lori Senecal is the Chief Executive Officer (CEO) of CP+B Global and will exit her current role at the end of the year. Senecal took on this role in 2015 and at the time this was a new role for the company that had just been created. Senecal has helped the CP+B Global company become a global startup and her flexibility has helped the company grow into an international company. The highlight of Senecal’s tenure with CP+B Global was landing American Airlines in October of 2015 as the account was taken away from TM Advertising after using their services for over 25 years. The structure is in place as Senecal moves on to and leaves Danielle Aldrich in her position from before.

According to Adweek, Lori Senecal is the Global CEO of CP+B Global who will retire from that position at the end of 2017. Senecal is an alumnus of McGill University where she graduated with a Bachelor of Commerce in Marketing & Finance. Prior to her job as Global CEO of CP+B Global she served as the President & CEO of the MDC Partner Network where she was responsible for driving the strategic vision of the company and deepened MDC’s unique model and working with the DMC partner agencies to fuel growth and cross-collaboration throughout the network. Under Senecal’s leadership, the company went from having about 250 domestic agency workers to over 900 workers.

Moreover, Lori Senecal has experience in many past international ad agencies and retires having overseen an agency that handles over $700 million in billings from high-profile clients including the likes of BMW, Diageo, and Panasonic. The company also has more than 300 current employees. This is the company that Senecal has helped build and has served as the CEO. For all of her hard work Lori Senecal was named one of 2014’s “Women to Watch” by the Advertising Age. In 2013, Senecal was honored with the AWNY Game Changer with a Quantum Leap award for her leadership and innovation in her work. Lori Senecal has also been a member of the Ad Council Board of Directors as well.