Bradesco’s President Luiz Carlos Trabuco Cappi Reclaiming The Company’s Former Glory

Luiz Carlos Trabuco Cappi is the president of the Bradesco Group, one of the largest financial institutions in Brazil’s financial sector. Just before he ascended into the position, the company had just lost its position as the leading insurer in Brazil to one of its closest rivals. When he was finally asked about it upon his appointment to the position, he said that the goal was not to be in the first place, it is to make sure that the company he leads provides the best services in the municipalities it serves.

That statement goes ahead to point out what kind of a leader Luiz Carlos Trabuco Cappi is – one who cares about the people he serves. And that’s the best way to rise to the top — where Bradesco is headed under his leadership. Owing to his professionalism, Luiz Carlos Trabuco Cappi is one of the most influential persons in the country. He knows how to unite his wisdom, persistence, and hard work and turn them to results, explains why he’s had such a successful career.

Position of Influence

Before he became the president of the country’s largest insurance company, Luiz Carlos Trabuco Cappi was the chairman of the same company, a position he had held since 2003. He replaced Márcio Cypriano, the former Bradesco president who retired after attaining the age of 65 years — the company’s policy doesn’t allow presidents above this age. Luiz Carlos Trabuco was born in Marilia and attended the University of São Paulo where he graduated with a degree in philosophy.

Being the president of a company of Bradesco stature, Luiz Carlos Trabuco Cappi commands a lot of influence in Brazil’s economy. These are the people in charge of passing massive financial projects and credit operations in progress in the country. For that reason, his take on matters economy and politics is highly sought after by players in those particular fronts. You will find his face and articles in local magazines, newspapers, and online — blogs, websites, and social media.

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Closing the Gap

At the time of his appointment, Luiz Carlos Trabuco Cappi’s biggest challenge was to restore the company to its former glory, in other words, reclaim the top position. With a difference of R $ 150 billion in assets between Bradesco and the leading insurer, that was definitely going to be a tall order. However, as he stated in his interview after appointment, ascending to the top position wasn’t a priority. He plans to improve internal performance, which will lead to better service and the company will achieve what he calls ‘organic growth.’

Eventually, Bradesco will take back its number one position, naturally. In August 2015, under the leadership of Luiz Carlos Trabuco, Bradesco acquired the Brazilian branch of HSBC. That was the largest business deal in Brazil that year. With the acquisition of HSBC, Bradesco closed the gap between itself and the leading organization — not entirely, there’s still a significant difference — and increased the chances of reclaiming the top position.

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