If you’ve never heard of Doe Deere and her makeup brand, Lime Crime, then you’re missing out on beauty’s newest cosmetics pioneer.
The Russia native launched Lime Crime in in New York City in 2008, hoping to settle into a makeup niche that wasn’t there. The competition is huge in this industry, especially with giants like Revlon, CoverGirl and others. Lime Crime was nothing like the rest, and Doe Deere knew she had created a powerful new line, vegan-friendly cosmetics with a fantasy twist.
Lime Crime is bold, brightly beautiful and with a naughty fairy tale spin. In an interview with Ideamensch.com, Doe Deere only wishes she had started out in the makeup business even earlier in her career. She also learned that having a top notch customer service department matters, because the makeup buyer needs to be happy, and if something isn’t right, then the well trained reps. need to find the solution.
Her makeup brand features wildly colored lipsticks and eye shadows with cool sparkles and iridescence sometimes. Doe Deere believe that her cosmetics are empowering to both young women and men looking to define their individual beauty ideals.
If you put on one of her famous liquid matte lipsticks, be prepared to turn heads, because the colors are beyond “normal” and “proper.” Lime Crime color palettes are unafraid to veer from the traditional beige makeup we’ve been forced to wear for generations.
Maybe that is why the original Venus Palette has become a cult favorite with its bizarre and hauntingly sexy eye shadow shades. The kit always seems to sell out fast, but Lime Crime keeps producing them to keep up with the major demand.
Imagine putting on “rusty browns and rustic reds” over your eyelid and brow bone. These hues capture such a cool, modern vibe and are extremely versatile. Shades of bruised fruit like an over-ripe nectarine create the essence in the Venus palette.
Doe Deere enjoys putting on her own brand and will not develop any new cosmetics, unless she wears them herself and believes in their quality, appearance and wearability.
Lime Crime has taken over the world in the last few years, as makeup obsessed fans look eager to any new lipstick or shadow Doe Deere creates. She enjoys engaging with her customers on social media, and at the moment, Lime Crime’s Instagram page is a sinfully hot one.
You can purchase Lime Crime makeup at their e-commerce site LimeCrime.com and at popular stores like Urban Outfitters.