Adam Milstein – Renaissance Man

Adam Milstein joined the Israeli Defense Forces (IDF) in 1971. In 1973, during the Yom Kippur War, he served under Ariel Sharon. After his military service, he earned a Bachelor of Science degree from the Israeli Institute of Technology (Technion) with a double major in Business and Economics.

In 1974, he married Gila Elgrably in the Israeli city of Haifa. In 1981, in search of greater business opportunities, he moved his then growing family, his wife and two daughters, to the United States. Originally, the Milsteins intended to return to Israel. Adam Milstein expressed this desire with the Jewish phrase: “sitting on suitcases.”

Once relocated, his earned his MBA degree from UCLA and began working in commercial real estate in Southern California. In 1983, Adam joined Hager Pacific Properties, a private commercial real estate investment firm which owns and manages hundreds of properties across the United States.

In addition to his business acumen, Adam Milstein has established himself as one of the world’s major philanthropists. He supports a wide range of Jewish causes, among them:

He is a co-founder and chairman of the Israeli-American Council, dedicated to strengthening the connection between Israel and the United States, especially among future generations.

The Israel on Campus Coalition is devoted to reinforcing the ties between Jewish college students in the U.S. and the nation of Israel.

StandWithUs is dedicated to using education in combating anti-Semitism, in the firm belief that knowledge is power.

Hasbara Fellowships are used to bring American college students to Israel to meet top-level Israeli officials and become pro-Israel activists when their return to their home campuses.

The Jewish Funders Network works to enhance Jewish philanthropy by connecting Jewish funders with Jewish foundations in order to create a better world.

AISH Los Angeles, a Jewish education organization focused on giving Jews the opportunity to rediscover their heritage.

Adam Milstein, along with his wife Gila, founded Sifriyat Pijama B’America, dedicated to teaching Jewish values and providing free books in Hebrew to Jewish families in the United States.

Fabletics Embraces Crowdsourcing

The internet has created a new world for online businesses. A shopper can find anything imaginable with the click of a mouse. Along with the new availability comes a new set of rules. Companies today must recognize the importance of leveraging the crowd if they hope to be successful. Gone are the days when certain branding or marketing ensured revenue. Shoppers today are interested in one thing and that is reviews. Customers are becoming more and more savvy about researching products and making decisions based on information from fellow shoppers.

 

One company that has capitalized on this trend from the beginning is Fabletics. Three people, Adam Goldberg, Don Ressler and Kate Hudson had a vision about revamping the activewear industry. The choices for work out gear used to be limited to gray or black structured, functional wear. Also, if a customer wanted a quality product, it was very expensive. Fabletics is seeking to change all of that. Their goal is to produce quality, fashionable activewear at an affordable price. One way they have met this goal is by being in constant communication with their customers and using feedback to tweak certain products.

 

The premise of Fabletics is that of a customer-centered business. They have monthly memberships available for a fee that gives the member definite perks. Members receive customized fashion choices based on a questionnaire they complete. This business model is working for Fabletics because they have grown 200% since they started in 2013. Hudson, who is an actress and active mom, encouraged open communication with customers from the start. Fabletics also carefully monitors reviews from customers and responds. They understand that the new business world is driven by leveraging the crowd.

 

Shoppers today say that they check reviews before purchase and 84% state that they trust feedback from real customers more than a personal recommendation from someone they know. Essentially, the power has shifted from the brand to the buyer. Smart customers use crowdsourcing to make purchasing decisions. Gone are the days when businesses told customers who they are because now, actual purchasers are telling everyone who the business really is.

 

As customers become more and more vocal, companies like Fabletics are sure to continue to thrive. Hudson says that being so customer focused keeps the business accountable and even transparent as they respond to criticisms or positives. She is astounded that she came from starring in movies like, “Almost Famous, “ to owning and operating a business. Hudson’s fans know that she will not support or promote something that she doesn’t believe in. She is the ideal spokesperson for Fabletics because her style is so open and genuine. She herself works out and lives a very active lifestyle.

 

As the internet becomes more and more prevalent in the world of business, companies will have to adjust their marketing strategies to include the reality of real-time reviews from real people. There is a spotlight now on the power of the crowd and its opinions that companies must embrace and respect.

Doe Deere – Article recap

Doe Deere is known to be a person who walks through life her own way. Knowing that she leans to the extravagant way of life, you would think that her morning routine would be the same way. However, for the most part, it is not too different from most busy women getting ready to start their day.

 

Her morning routine actually starts at night. She showers and washes her hair to ensure that she has dry hair in the morning. It makes it easier to style.

 

Deere loves her time in the morning and this is probably why she wakes up without an alarm clock. She starts the day around 8:30 am, and the first item on the agenda is to drink water. Hydration is very important, especially when living in the dry climate of Los Angelos.

 

Once she is up, she does some stretches to help wake her body up. Next on the agenda is breakfast. Almost always on the breakfast menu is fresh orange juice. She grows her own oranges. Another breakfast favorite is grits. Yogurt and fruit are other breakfast choices.

 

Soon after eating, she is on her phone to see what is going on in the world. She checks out social media to see if any new trends have developed. She also makes contact with her team at Lime Crime.

 

When it comes time to finish getting ready for the day, her makeup is not that unusual. First, she washes her face and applies moisturizer. She never skips those steps. Next, she applies her foundation. Lime Crime does not have their own foundation, but that is soon going to change. After the foundation has been set, she does her eyebrows. Finally, comes her favorite part which is her cheeks and lips. This is when she can showcase her love of color. Her go-to colors are pinks and reds. Learn more: http://doedeerefam.com/

 

Her morning routine is not complete until she spends time playing and taking care of her two cats. Animals are an important part of Deere’s life. After the morning routine is completed, it is time to get to Lime Crime and continue on with her busy day.

 

Sentient AI – Conversion Rate Optimization

Sentient AI is the perfect way to increase your conversion rate. Any good marketing team and developing team will have a streamlined method of communication so they can consult with each other on the most effective strategy to build your website. The site must cater to customers in your niche and it must give your customers an easy way to get what they want. The best websites have an easy navigation and a simple layout. By giving your customers what they want in a pretty package you are ensuring that they will keep coming back and they might even refer their friends. But getting the most traffic possible is a tricky game. Search engine optimization is constantly evolving and your teams must keep up with the trends.

Sentient AI was created to help managers optimize their websites quickly and efficiently. It will increase your conversion rates by over 30% when utilized properly. The key to attracting the most customers is maximizing your potential. Traditional development teams implement an A/B test strategy to find which layout of a site works best. Sentient AI blows this model out of the water with its multi-variate testing capabilities. It can take in dozens or hundreds of different inputs at a time and create the most appealing website possible. Your customers will interact with various iterations of your website and Sentient AI will adjust for optimization while they are interacting. It learns their behavior and creates the perfect website for them to take the action you want.

If you operate an online store then conversion rate optimization is a major part of your overhead investment. Since it is a recurring expense managers usually want to get a full return on their investment. Your conversion rate is the percentage of people who visit your store and end up buying. They will take different routes through your website searching for what they want and Sentient AI will track the entire journey from entry to purchase. If a customer exits the pipeline without completing a purchase then Sentient AI will note that detail and take it into consideration. The genetic algorithm will test out various features for your website and see exactly what works for your customers and what doesn’t. At the end, you will notice less customers falling out of your pipeline and more customers completing purchases. Your online shop will be more profitable and you will be seeing higher returns on your investment. Read more at Wikipedia about Sentient.