The Astonishing Career of Lori Senecal of CP+B

The current Chief Executive Officer of global Crispin Porter + Bogusky, Lori Senecal is one of the world’s most phenomenal women. Lori got a Bachelor of Commerce Degree in Marketing and Finance from McGill University. After he education, in 2003 Lori co-founded the McCann Ad Agency and went on to become Global Chief Innovation Officer before finally becoming president at McCann New York. In 2009. Lori became president and CEO of Kirshenbaum Bond Senecal (KBS) and partners. In 2012, Lori went on to become chairperson and CEO of the same organization. By the time she was leaving Kirshenbaum Bond Senecal and partners in 2015, Lori Senecal was the Global Executive Chairman. In March 2015. Lori joined the Crispin Porter + Bogusky (CP+B) agency as their global chief executive officer.

In CP+B, Lori will oversee the global expansion of the agency and manage coordination between the agency’s ten international offices. Her impressive resume and achievements from her last jobs are the reason why Lori was hired to CP+B. At her previous job at KBS, Lori saw the company grow from a United States based ad agency to a global player with expanded assets in content creation, startups, and technology. Lori run large accounts at KBS like Coca-Cola, BMW, and Nestle. View her Linked In page for further info.

During her tenure at CP+B, Lori has seen the agency improve its business and culture to become a global advertising agency that is creative, flexible and collaborative. Lori’s leadership and management style has seen the company offer consistency and helped it grow across continents and disciplines. Under Lori’s leadership, CP+B has been named by Advertising Age among the creativity innovators of the year while Lori herself was named agency executive to watch together with three others.

Lori will be exiting her position at CP+B at the end of 2017 in order to pave way for a new generation of managerial leaders. One of her greatest achievements at CP+B has to be scoring the American Airlines account. In October 2015, Lori scored the account, taking it away from TM advertising which had worked with American Airlines for over 25 years. Lori will always be credited with making the agency smarter, nimble and more effective. Visit her website at lorisenecalglobalceo.com.

Watch Lori’s speech at the 3% Conference on YouTube.

Read: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/