Ressler Brand Building Guru

Don Ressler is well known for his ability to build a brand into a multi-million dollar company. Don began his career as a consultant to companies hoping to take part in the growing potential of the internet. He has earned a reputation as a brand building authority, and during his career, Don Ressler has raised over $100 million dollars in capital for online companies that have produced over $1 billion in sales.

Among his early successes are Intelligent Beauty, FitnessHeaven, Alena Media and the renowned skin care brand Hydroderm. As the co-founder and serving as CEO of these various companies, Don Ressler was able to build brands that resulted in good shareholder value. In 2010 Don Ressler and Adamn Goldenberg founded JustFab. The goal of these two entrepreneurs was to make JustFab the new way people shop for trendy fashions at a reasonable price.

Don Ressler, Kate Hudson, and Adamn Goldenberg launched Fabletics in 2013. Fabletics and JustFab On are both online subscription women’s clothing companies that share a common theme. Their customers offered a monthly selection of clothing, and accessories, including shoes and handbags, based on their fashion preferences and lifestyles garnered from answers given on a previous questionnaire. The main difference is Fabletics caters more to women’s sportswear and accessories. JustFab and Fabletics, as part of the JustFab portfolio on Brandettes, have grown to become the number one e-commerce fashion-subscription site, combining to produce $500 million is sales a year, with Fabletics contributing thirty percent of those sales.

Since 2015 men have been able to shop with Fabletics, FL2 will cater to the same male customer as Fabletics does for women. Their target customer is an active, outdoor type man who wants to wear reasonably priced, fashionable products designed for style as well as comfort. Fabletics is also opening traditional brick and mortar retail stores in shopping malls throughout the country. Adamn Goldenberg hopes to open between fifty and one hundred of this type location in the next five years.

In August 2016 Don Ressler and Adam Goldenberg announced they are re-branding their portfolio of membership-based brands at Fabletics, FabKids, JustFab, FL2 P.S. by JustFab and ShoeDazzle will now operate under the TechStyle Fashion Group. TechStyle planned to remake the fashion industry by becoming the most innovative and admired fashion company in the world. With over four million members TechStyle will continue its mission of offering fashion clothing and accessories at a reasonable price to the men, women, and children of the world.