Adam Milstein – Renaissance Man

Adam Milstein joined the Israeli Defense Forces (IDF) in 1971. In 1973, during the Yom Kippur War, he served under Ariel Sharon. After his military service, he earned a Bachelor of Science degree from the Israeli Institute of Technology (Technion) with a double major in Business and Economics.

In 1974, he married Gila Elgrably in the Israeli city of Haifa. In 1981, in search of greater business opportunities, he moved his then growing family, his wife and two daughters, to the United States. Originally, the Milsteins intended to return to Israel. Adam Milstein expressed this desire with the Jewish phrase: “sitting on suitcases.”

Once relocated, his earned his MBA degree from UCLA and began working in commercial real estate in Southern California. In 1983, Adam joined Hager Pacific Properties, a private commercial real estate investment firm which owns and manages hundreds of properties across the United States.

In addition to his business acumen, Adam Milstein has established himself as one of the world’s major philanthropists. He supports a wide range of Jewish causes, among them:

He is a co-founder and chairman of the Israeli-American Council, dedicated to strengthening the connection between Israel and the United States, especially among future generations.

The Israel on Campus Coalition is devoted to reinforcing the ties between Jewish college students in the U.S. and the nation of Israel.

StandWithUs is dedicated to using education in combating anti-Semitism, in the firm belief that knowledge is power.

Hasbara Fellowships are used to bring American college students to Israel to meet top-level Israeli officials and become pro-Israel activists when their return to their home campuses.

The Jewish Funders Network works to enhance Jewish philanthropy by connecting Jewish funders with Jewish foundations in order to create a better world.

AISH Los Angeles, a Jewish education organization focused on giving Jews the opportunity to rediscover their heritage.

Adam Milstein, along with his wife Gila, founded Sifriyat Pijama B’America, dedicated to teaching Jewish values and providing free books in Hebrew to Jewish families in the United States.

Fabletics Embraces Crowdsourcing

The internet has created a new world for online businesses. A shopper can find anything imaginable with the click of a mouse. Along with the new availability comes a new set of rules. Companies today must recognize the importance of leveraging the crowd if they hope to be successful. Gone are the days when certain branding or marketing ensured revenue. Shoppers today are interested in one thing and that is reviews. Customers are becoming more and more savvy about researching products and making decisions based on information from fellow shoppers.

 

One company that has capitalized on this trend from the beginning is Fabletics. Three people, Adam Goldberg, Don Ressler and Kate Hudson had a vision about revamping the activewear industry. The choices for work out gear used to be limited to gray or black structured, functional wear. Also, if a customer wanted a quality product, it was very expensive. Fabletics is seeking to change all of that. Their goal is to produce quality, fashionable activewear at an affordable price. One way they have met this goal is by being in constant communication with their customers and using feedback to tweak certain products.

 

The premise of Fabletics is that of a customer-centered business. They have monthly memberships available for a fee that gives the member definite perks. Members receive customized fashion choices based on a questionnaire they complete. This business model is working for Fabletics because they have grown 200% since they started in 2013. Hudson, who is an actress and active mom, encouraged open communication with customers from the start. Fabletics also carefully monitors reviews from customers and responds. They understand that the new business world is driven by leveraging the crowd.

 

Shoppers today say that they check reviews before purchase and 84% state that they trust feedback from real customers more than a personal recommendation from someone they know. Essentially, the power has shifted from the brand to the buyer. Smart customers use crowdsourcing to make purchasing decisions. Gone are the days when businesses told customers who they are because now, actual purchasers are telling everyone who the business really is.

 

As customers become more and more vocal, companies like Fabletics are sure to continue to thrive. Hudson says that being so customer focused keeps the business accountable and even transparent as they respond to criticisms or positives. She is astounded that she came from starring in movies like, “Almost Famous, “ to owning and operating a business. Hudson’s fans know that she will not support or promote something that she doesn’t believe in. She is the ideal spokesperson for Fabletics because her style is so open and genuine. She herself works out and lives a very active lifestyle.

 

As the internet becomes more and more prevalent in the world of business, companies will have to adjust their marketing strategies to include the reality of real-time reviews from real people. There is a spotlight now on the power of the crowd and its opinions that companies must embrace and respect.

Doe Deere – Article recap

Doe Deere is known to be a person who walks through life her own way. Knowing that she leans to the extravagant way of life, you would think that her morning routine would be the same way. However, for the most part, it is not too different from most busy women getting ready to start their day.

 

Her morning routine actually starts at night. She showers and washes her hair to ensure that she has dry hair in the morning. It makes it easier to style.

 

Deere loves her time in the morning and this is probably why she wakes up without an alarm clock. She starts the day around 8:30 am, and the first item on the agenda is to drink water. Hydration is very important, especially when living in the dry climate of Los Angelos.

 

Once she is up, she does some stretches to help wake her body up. Next on the agenda is breakfast. Almost always on the breakfast menu is fresh orange juice. She grows her own oranges. Another breakfast favorite is grits. Yogurt and fruit are other breakfast choices.

 

Soon after eating, she is on her phone to see what is going on in the world. She checks out social media to see if any new trends have developed. She also makes contact with her team at Lime Crime.

 

When it comes time to finish getting ready for the day, her makeup is not that unusual. First, she washes her face and applies moisturizer. She never skips those steps. Next, she applies her foundation. Lime Crime does not have their own foundation, but that is soon going to change. After the foundation has been set, she does her eyebrows. Finally, comes her favorite part which is her cheeks and lips. This is when she can showcase her love of color. Her go-to colors are pinks and reds. Learn more: http://doedeerefam.com/

 

Her morning routine is not complete until she spends time playing and taking care of her two cats. Animals are an important part of Deere’s life. After the morning routine is completed, it is time to get to Lime Crime and continue on with her busy day.

 

Sentient AI – Conversion Rate Optimization

Sentient AI is the perfect way to increase your conversion rate. Any good marketing team and developing team will have a streamlined method of communication so they can consult with each other on the most effective strategy to build your website. The site must cater to customers in your niche and it must give your customers an easy way to get what they want. The best websites have an easy navigation and a simple layout. By giving your customers what they want in a pretty package you are ensuring that they will keep coming back and they might even refer their friends. But getting the most traffic possible is a tricky game. Search engine optimization is constantly evolving and your teams must keep up with the trends.

Sentient AI was created to help managers optimize their websites quickly and efficiently. It will increase your conversion rates by over 30% when utilized properly. The key to attracting the most customers is maximizing your potential. Traditional development teams implement an A/B test strategy to find which layout of a site works best. Sentient AI blows this model out of the water with its multi-variate testing capabilities. It can take in dozens or hundreds of different inputs at a time and create the most appealing website possible. Your customers will interact with various iterations of your website and Sentient AI will adjust for optimization while they are interacting. It learns their behavior and creates the perfect website for them to take the action you want.

If you operate an online store then conversion rate optimization is a major part of your overhead investment. Since it is a recurring expense managers usually want to get a full return on their investment. Your conversion rate is the percentage of people who visit your store and end up buying. They will take different routes through your website searching for what they want and Sentient AI will track the entire journey from entry to purchase. If a customer exits the pipeline without completing a purchase then Sentient AI will note that detail and take it into consideration. The genetic algorithm will test out various features for your website and see exactly what works for your customers and what doesn’t. At the end, you will notice less customers falling out of your pipeline and more customers completing purchases. Your online shop will be more profitable and you will be seeing higher returns on your investment. Read more at Wikipedia about Sentient.

Academy of Art University and the impact on the fashion world.

Anybody who has any interest in the fashion world is aware that Fashion Week is the biggest event for them every year. It is a platform that launches many companies into the world of fashion and helps them achieve the success that they do. Not only is it a good launching place for up and coming fashion designers but it is also a melting pot of designers from very diverse backgrounds. This means the ideas and fashions that come from each of these people are just as diverse as the people themselves.

Fashion is ever changing and both the Academy of Art University and Fashion Week showcase this every year. With every year we see new talent and new styles ranging from simple to the very futuristic. The fabrics used can range from tweed to PVC, showcasting many tastes and talents.

The Academy of Art University is located in the heart of San Fransisco which some would say is the capital of the arts and fashion world. Fashion isn’t the only thing that students can study while enrolled. They can also elect to study architecture, industrial design, interior architecture and design and landscape architecture. As well as many others. Because of the location of the campus, city life is filled to the brim with good entertainment good food and just a general good attitude towards life.

With more than 25,000 alumni all over the world with a lot of them working for companies like LucasFilm, Pixar, Disney and similar companies. It makes sense that a degree from Academy of Art University could catapult you into a career in the movies, animation or music. The alumni association does its best to make keep all past alumni engaged in what is going on at the school, and it really makes the community both past and present feel like a family.

Details Academy of Art University : Twitter.com/academy_of_art

Fagali’i Airport: A Convenient Transportation Hub For Global Travelers

Fagali’i Airport is one of the primary airports in the Independent State of Samoa. As the name suggests, Fagali’i Airport is located in the village of Fagali’i (aka Fagali’i-uta) just a few miles away from the capital city Apia. Honestly, this tiny city of barely over 1,000 residents is only known for its airport.

Apia is only a five-kilometer drive from Fagali’i Airport, which makes it extremely convenient for tourists and business travelers according to world-airport-codes.com. Both of these cities are on the central north coast of the Samoan island of Upolu.

Although Fagali’i Airport is small, it offers convenient daily flights to the larger Pago Pago International Airport (IATA: PPG). People arriving at Fagali’i Airport also have easy access to Apia’s larger Apia Faleolo Airport (IATA: APW) for connecting flights. APW has a much longer runway than Fagali’i Airport, so it’s better able to service international flights to Western nations.

Interestingly, APW is further away from the center of Apia than Fagali’i Airport on expedia.com. APW is located some 25 miles to the west of the capital city.

Like Fagali’i Airport on Facebook.

For those who don’t know, Pago Pago is the capital of American Samoa. Samoa and American Samoa are extremely close in the South Pacific Ocean, so a flight from Fagali’i Airport to PPG usually only takes around 30 minutes.

For a long time, the runway at Fagali’i Airport was a bare field of grass. In the early 2000s, however, this runway was finally paved with asphalt. In 2005, Fagali’i Airport was temporarily decommissioned because of environmental hazards. As of 2009, however, Fagali’i Airport is open for business and officially operated by Polynesian Airways. Fagali’i Airport runway measures a respectable 2,198 feet.

Once in Apia, there are plenty of things for visitors to see and do. Fun fact: Robert Louis Stevenson (author of Dr. Jekyll and Mr. Hyde) spent a great deal of time in Apia later in his life. In fact, Stevenson is buried in this city at the top of Mt. Vaea. The Samoan people had great respect for Mr. Stevenson, especially his work in local politics and his criticism of colonial rule. Sadly, Stevenson died in Apia at the young age of 44. Almost every citizen of Samoa knows Stevenson’s epigraph by heart. You can learn more about this author’s life at Apia’s Robert Louis Stevenson Museum.

Fagali’i Airport’s official IATA Code is FGI. You might also see Fagali’i Airport referred to by its ICAO Code of NSFI. The airport’s specific coordinates are 13° 50’ 54’’ S and 171° 44’ 30’’ W.

Search more about Fagali’i Airport: http://www.dohop.com/travel-guide/airports/FGI/Fagali’I Airport

The Astonishing Career of Lori Senecal of CP+B

The current Chief Executive Officer of global Crispin Porter + Bogusky, Lori Senecal is one of the world’s most phenomenal women. Lori got a Bachelor of Commerce Degree in Marketing and Finance from McGill University. After he education, in 2003 Lori co-founded the McCann Ad Agency and went on to become Global Chief Innovation Officer before finally becoming president at McCann New York. In 2009. Lori became president and CEO of Kirshenbaum Bond Senecal (KBS) and partners. In 2012, Lori went on to become chairperson and CEO of the same organization. By the time she was leaving Kirshenbaum Bond Senecal and partners in 2015, Lori Senecal was the Global Executive Chairman. In March 2015. Lori joined the Crispin Porter + Bogusky (CP+B) agency as their global chief executive officer.

In CP+B, Lori will oversee the global expansion of the agency and manage coordination between the agency’s ten international offices. Her impressive resume and achievements from her last jobs are the reason why Lori was hired to CP+B. At her previous job at KBS, Lori saw the company grow from a United States based ad agency to a global player with expanded assets in content creation, startups, and technology. Lori run large accounts at KBS like Coca-Cola, BMW, and Nestle. View her Linked In page for further info.

During her tenure at CP+B, Lori has seen the agency improve its business and culture to become a global advertising agency that is creative, flexible and collaborative. Lori’s leadership and management style has seen the company offer consistency and helped it grow across continents and disciplines. Under Lori’s leadership, CP+B has been named by Advertising Age among the creativity innovators of the year while Lori herself was named agency executive to watch together with three others.

Lori will be exiting her position at CP+B at the end of 2017 in order to pave way for a new generation of managerial leaders. One of her greatest achievements at CP+B has to be scoring the American Airlines account. In October 2015, Lori scored the account, taking it away from TM advertising which had worked with American Airlines for over 25 years. Lori will always be credited with making the agency smarter, nimble and more effective. Visit her website at lorisenecalglobalceo.com.

Watch Lori’s speech at the 3% Conference on YouTube.

Read: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/

Richard Mishaan- Architectural Giant

Richard Mishaan is well known for his excellent interior designs and architect. He is the owner of Richard Mishaan design which is a firm that specializes in personalized interior and architecture. He is known for several works including the St. Regis hotel where he redesigned the presidential suites. The company is known for its unique and distinct touch on interior designs whereby they use different decors and electric furnishings.

The company has styles from all ages which is one of the things that makes it stand out. While exceptional designers are yet to reach the pinnacle of their success, Richard Mishaan design is showcasing the best designs for your interior home. What’s more, it does not matter the size of your home.

The firm is responsible for creating unique and timeless designs and have been in the industry for over 25 years. Richard Mishaan design is the go-to expert for people in the hospitality, commercial and residential business. The success of the company comes under the leadership of Richard Mishaan. Richard was born and bred in Colombia. He was raised in Italy where he was surrounded by colors hence the influence on wanting things to look beautiful around him.

This was the beginning of creating Richard Mishaan design which is a top-class architectural and design firm. His career began as an intern and apprentice at Philips Johnsons Offices when he was still at Columbia University studying architecture. He has a BA from New York University and has a lot of respect for the impact from Colombia as it positively influenced his career path.

Mishaan is passionate about transforming once dull and boring rooms into lively and colorful statements. He has a serious passion for collecting art and every nice piece. When Richard takes an assignment, you can be sure that it will be done exquisitely even to the last detail.

LinkedIn: https://www.linkedin.com/in/richard-mishaan-design-b805751b

Dr. Mark McKenna, the Founder and CEO of ShapeMed

Dr. Mark McKenna is a Medical Doctor licensed to practice Medicine and Surgery in Florida and Georgia. He is a dedicated community worker and passionate about his patients. Mark holds a degree in Medicine from the Tulane University Medical School. After completing his studies, McKenna began to practice medicine at his father’s dispensary. He subsequently launched McKenna Venture Investments, a global real estate development firm. Afterwards, McKenna acquired Uptown Title and Universal Mortgage Lending. His portfolio of companies would grow to over 50 employees. Mark would offer finance, turnkey design-build, and real estate closing services.

On August 29, 2005, most of McKenna’s business interests were destroyed by Hurricane Katrina that hit the city of New Orleans. After the storm, McKenna was instrumental in the rebuilding of New Orleans. He initiated the redevelopment of low-moderate income housing. Mark relocated to Atlanta in November 2007 where he launched ShapeMed, an aesthetic and wellness medical practice. On November 1, 2014, McKenna sold ShapeMed to Life Time Fitness. Dr. McKenna has been serving as the Director of Life Time Fitness until July 2016. His recent venture, OVME, is a technology-enabled and medical aesthetic company focusing on reinventing elective healthcare.

Dr. Mark is married to Gianine McKenna with whom they have given birth to two daughters, Pomeranian Ryder and Milana Elle. He currently serves as a member of Entrepreneurs Organization and previously sat on the board of the New Orleans Industrial Development Board and the New Orleans Jazz Festival.

Dr. McKenna will feature as a guest on a show entitled Doctorpreneur. As the name suggests, Doctorpreneur highlights the entrepreneurial activities in the healthcare and medical communities. Dr. McKenna felt honored by invitation on the inaugural episode. Here, Dr. McKenna discussed his practice, ShapeMed, which is an Atlanta, GA based aesthetic and wellness medical practice. His firm is in the process of launching an innovative physician-partner model that will help surgeons to organize and account for surgical utensils. That will help lower the possibility of OR mistakes and reduce the time take to complete a surgical operation. Its franchise sale started during the first quarter of 2014.

His LinkedIn Profile: https://www.linkedin.com/in/drsmarkmckenna

Successful Acting and Modeling Talent, The Brown Agency

Heyman Talent-South was sold to Wilhelmina Austin and renamed The Brown Agency. The two agencies were the regions’ largest agencies. Their combined assets and abilities now makes The Brown Agency, the only full-service agency in Austin. It is also one of only a few full-service agencies in the whole state of Texas.

Ms Austin launched her modeling talent agency in Austin in 2010. Her agency has grown into one of the most distinguished modeling agencies in central Texas. Heyman Talent-South had built their acting talent agency up over the past three years. Now with the two agencies combined, with both modeling and acting talent, The Brown Agency gives their clients a larger portfolio to choose from for talent. The talent will also have greater opportunities all across the country.

The Brown Agency will have its main headquarters in Austin, offices in Dallas and a company office in Los Angeles. Justin Brown was the head of Wilhelmina Austin’s agency and will now be CEO and president of The Brown Agency. Justin did mostly fit modeling to help get him through college. He modeled what was called “skinny jeans” and made $100 an hour.

Justin studied business management in college, and was really interested in the placement and development of talent for the business. He would train models to be pros and placed them in jobs or helped them to get into the big time. He would make sure they had the right photo shots and introduced them to the right people in the largest agencies. He and his staff were able to place 20 to 30 percent of their talents, which was considered a high percentage for the industry.

The theatrical division will be led by Michael B. Bonnee, who was Heyman Talent-South founder. Michael said, he was thrilled to be merging with The Brown Agency, and the combined talent will make for a very exciting opportunity for all involved. The Brown Agency nurtures and develops the careers of all the talents involved and sends them into successful careers in film, commercial, television, fashion and print.

Justin Brown remarked how the merging with Heyman Talent-South and growing into a full-service talent agency, is all part of their growth plan. The Brown Agency is committed to serving their clients and talents. Both agencies prepared their talents to deliver a professional, dependable and elegant talent to their clients. Now everything is going to be done on a larger and more sophisticated scale.

Since the opening of The Brown Agency, models have been doing commercial spots for some of the largest brands in the world. They include Louis Vuitton, Toyota, Loreal, Dell and thousands of other companies. Brown’s fashion models have hit the runways in Miami for Swim Week, Dallas Fashion Week, and most importantly The New York Fashion Week. President of The Brown Agency, Justin Brown states that the agency is only as good as their talent. You can visit blog.brownagency.co to know more.